Post by account_disabled on Nov 23, 2023 3:14:24 GMT -5
7- Stay within your editorial universe
Google really likes well-written and engaging content. But do you know what he likes even more? Relevant and authoritative content written by a subject matter expert .
Be sure to demonstrate that authority and expertise by staying within your editorial universe. Let them recognize you for what you do. What does this mean? Choose the topics your vehicle will cover and stick to them, always .
For example, if I wrote a lasagna recipe on this blog today, it would barely have any relevance in searches. No matter how well written the Asia Mobile Number List content is and even if you use all the SEO tactics, you would not have much chance. My blog is about SEO and analytics, I could hardly get a good positioning for a recipe
While factual content is important for the news industry, you also need to produce evergreen content that doesn't age as quickly.
If a post has stopped receiving traffic, perhaps it's time to turn it into something more timeless. Can:
Update statistics, data or images that may be out of date;
Write new introductions and conclusions;
Review the CTAs of the subject;
Add new material;
Redirect (301) all old content to a new page on the topic, thus maintaining any SEO gains already made.
Google really likes well-written and engaging content. But do you know what he likes even more? Relevant and authoritative content written by a subject matter expert .
Be sure to demonstrate that authority and expertise by staying within your editorial universe. Let them recognize you for what you do. What does this mean? Choose the topics your vehicle will cover and stick to them, always .
For example, if I wrote a lasagna recipe on this blog today, it would barely have any relevance in searches. No matter how well written the Asia Mobile Number List content is and even if you use all the SEO tactics, you would not have much chance. My blog is about SEO and analytics, I could hardly get a good positioning for a recipe
While factual content is important for the news industry, you also need to produce evergreen content that doesn't age as quickly.
If a post has stopped receiving traffic, perhaps it's time to turn it into something more timeless. Can:
Update statistics, data or images that may be out of date;
Write new introductions and conclusions;
Review the CTAs of the subject;
Add new material;
Redirect (301) all old content to a new page on the topic, thus maintaining any SEO gains already made.