Post by account_disabled on Dec 25, 2023 0:00:44 GMT -5
50 percent Polish Internet users admit that they would not regret it if companies disappeared from Facebook - according to a study by the On Board Think Kong Group. At the same time, as many as 38 percent believes that the attractiveness of Facebook without company pages would decrease. Facebook has opened up many opportunities for companies related to building their brand image, telling interesting stories, and contacting customers by creating engaging content.
But as research by the On Board Think Kong Group Phone Number Data shows , companies use these opportunities in a way that discourages a large part of the audience. On Board Think Kong study – Running a fan page on Facebook is considered by many companies to be an activity equivalent to running a website. However, many brands have trouble finding a sensible path, an attractive idea that unites their communication. In my opinion, the results of our study are the best proof of this -
comments Norbert Kilen, Strategy Director of the social media & content marketing agency Think Kong . Internet users, regardless of age, similarly assess the attractiveness of company communications on Facebook. The answers were similar in all age groups. Differences can be seen when analyzing the results by gender. Interestingly, women would miss company content on Facebook less. Recommended reading article: How to run a company fanpage on Facebook? The survey was conducted in February 2018 using the CAWI method on a representative sample of 804 internet users in Poland. SW Research was responsible for carrying out the study.
But as research by the On Board Think Kong Group Phone Number Data shows , companies use these opportunities in a way that discourages a large part of the audience. On Board Think Kong study – Running a fan page on Facebook is considered by many companies to be an activity equivalent to running a website. However, many brands have trouble finding a sensible path, an attractive idea that unites their communication. In my opinion, the results of our study are the best proof of this -
comments Norbert Kilen, Strategy Director of the social media & content marketing agency Think Kong . Internet users, regardless of age, similarly assess the attractiveness of company communications on Facebook. The answers were similar in all age groups. Differences can be seen when analyzing the results by gender. Interestingly, women would miss company content on Facebook less. Recommended reading article: How to run a company fanpage on Facebook? The survey was conducted in February 2018 using the CAWI method on a representative sample of 804 internet users in Poland. SW Research was responsible for carrying out the study.