Post by account_disabled on Jan 23, 2024 4:56:25 GMT -5
The WebPromoExperts Academy's business card is the "Director of Internet Marketing" course. The course curator is Anton Voronyuk, CEO of the WebPromoExperts Academy, director of development of the Webpromo agency. He began his career as a lecturer at the academy back when only 3 people taught courses. Today, the teaching staff of WebPromoExperts includes more than 70 lecturers. "Director of Internet Marketing" is an intensive practicum, the most practical course, the graduates of which after the exam receive a comprehensive digital strategy for their product. In the article, Anton told how a good specialist in Internet marketing can become a manager and improve the work of the department. A good internet marketer always has room to grow I have been working in internet marketing since 2007. In parallel, I teach and study myself, I am happy to attend our courses on web analytics, contextual advertising, and work in social networks. At one time, I completely went from a beginner to a manager. I still watch how the graduates of our course "Director of Internet Marketing" grow and develop.
These people are either very strong specialists who become C Level Executive List managers, start building teams, Internet marketing departments, individual Internet projects, or start developing them in different directions. In 2012, at the Internet marketing agency Webpromo, we faced the problem of training our specialists. Even then, it was critically important for us to constantly improve the qualifications of employees, update their knowledge and help them quickly and easily pass certification in Google, Facebook, Yandex, etc. This is how our first internal Google Analytics and Google Ads certification courses appeared. It was an internal product that helped to understand the system and make it easier to take exams. The guys not only understood the theory, but also knew how to apply it in practice. Our product was quite good, comprehensive. That's how the first courses of the academy appeared.
Currently, Webpromo employs more than 100 specialists certified in Google Analytics, Google Ads, Facebook, Blueprint, etc. Where do you grow up, specialist? In my practice, I singled out two ways of developing a specialist : in-depth or broad. One of the possible directions in which a specialist can move is the deepening of competence. You can become a highly paid internet marketer, especially if you work in a very narrow niche. Or expand your competence at the level of building teams, forming complex value for the client or project, working to increase results and sales. How can you become a highly paid SEO specialist? The easiest and most understandable way is to learn more and more deeply about SEO, look for specific tools for work that bring results, experiment, gain experience, and so on. Thus, SEO Junior becomes SEO Middle, then SEO Team Lead. Then he goes to some narrow specialization, for example, Outreach or Linkbuilder, deals with internal, technical or server optimization. This can be in any direction: SEO, PPC, SMM and so on.
These people are either very strong specialists who become C Level Executive List managers, start building teams, Internet marketing departments, individual Internet projects, or start developing them in different directions. In 2012, at the Internet marketing agency Webpromo, we faced the problem of training our specialists. Even then, it was critically important for us to constantly improve the qualifications of employees, update their knowledge and help them quickly and easily pass certification in Google, Facebook, Yandex, etc. This is how our first internal Google Analytics and Google Ads certification courses appeared. It was an internal product that helped to understand the system and make it easier to take exams. The guys not only understood the theory, but also knew how to apply it in practice. Our product was quite good, comprehensive. That's how the first courses of the academy appeared.
Currently, Webpromo employs more than 100 specialists certified in Google Analytics, Google Ads, Facebook, Blueprint, etc. Where do you grow up, specialist? In my practice, I singled out two ways of developing a specialist : in-depth or broad. One of the possible directions in which a specialist can move is the deepening of competence. You can become a highly paid internet marketer, especially if you work in a very narrow niche. Or expand your competence at the level of building teams, forming complex value for the client or project, working to increase results and sales. How can you become a highly paid SEO specialist? The easiest and most understandable way is to learn more and more deeply about SEO, look for specific tools for work that bring results, experiment, gain experience, and so on. Thus, SEO Junior becomes SEO Middle, then SEO Team Lead. Then he goes to some narrow specialization, for example, Outreach or Linkbuilder, deals with internal, technical or server optimization. This can be in any direction: SEO, PPC, SMM and so on.