Post by account_disabled on Nov 23, 2023 2:36:01 GMT -5
Amazon Ads or Amazon Advertising is Amazon's pay-per-click advertising platform. This allows advertisers to show their ads in different locations (not only in the Amazon marketplace) and carry out different segmentation options to better reach their target audience. If you already use this tool to advertise or plan to do so, it is important that you know Amazon Marketing Cloud, the platform that will help you optimize your Amazon Ads campaigns. Keep reading if you want to know it in depth.
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What is Amazon Marketing Cloud and how it can help your brand
Amazon Marketing Cloud: an analysis tool
Amazon Marketing Cloud (AMC) is a cloud analytics tool in which advertisers can both store and analyze data generated by their advertising on Amazon Ads, as well as those that come from their own data sources .
This platform offers a wide variety of metrics and reports that are not usually available in other tools.
In short, AMC is a holistic analytics solution based on Amazon Web Service (AWS) that allows marketing experts to have all their data in one place.
AMC vs. Amazon Attribution
While AMC measures the performance of Amazon Ads campaigns, Amazon Attribution analyzes the effectiveness of channels outside of Amazon in driving engagement with Amazon.
AMC vs. Amazon DSP
We could say that AMC complements the reports that we can find in Amazon DSP. AMC provides reporting on multichannel media results, and Amazon DSP generates standard metrics that show the performance of media buys and all operations on Amazon DSP.